Prepared for RoofZone SA
The stock is the story.
A look at roofzonesa.co.za, a two-posts-a-week plan, and a rebuilt site you can click through — all built on what RoofZone already has.
Where we'd start from
You've already built the hard part
A lot of suppliers have nothing but a phone number and a logo. RoofZone has three things that are genuinely difficult to get.
Eight technical guides, written properly
Purlin spacing and fasteners. SANS 10400-L and A19 certificates. Spotting fake Chromadek. IBR against corrugated. Rust, insulation, the 2026 steel market.
This is the part most suppliers never manage, because it takes someone who knows the trade to sit down and write it. It's the strongest thing RoofZone owns online, and there's more to get out of it.
WhatsApp is properly covered, not just present
This is the best-built part of the site. Every page carries four to six routes into WhatsApp — the header quote button, the mobile menu, buttons inside the copy, and a sticky chat button pinned bottom-right that stays with you the whole way down the page.
For a supply yard that is exactly the right channel to have got right first, and it has been done thoroughly rather than bolted on.
1,300 people already following on Facebook
A real, local, earned audience for a Waltloo yard — and the positioning written there is already sharp: stock 3.6 m to 6.6 m, cut to size, we deliver, all builders welcome.
Small changes, quick to make
A few things worth adding
None of these are big jobs and a couple are five-minute fixes. They help the visitor who has already decided to get in touch.
Make the phone number tappable
The number is on all nine pages, which is right — at the moment it sits as text rather than a link, so on a phone it can't be tapped to dial. A small change that helps anyone browsing on site with one hand.
Add an email address and a short form
You have clearly decided WhatsApp is the channel, and that is the right call — nothing below changes it. This is only about the minority who won't use it: the bigger contractors sending a schedule of quantities, and anyone emailing from a desk. An address and a short form catch those without touching what already works.
Give the homepage its own page
WooCommerce uses the shop archive as the front page by default, so the first heading a visitor reads is "Shop". A theme default rather than anything anyone chose. A proper homepage is the chance to lead with lengths, cut-to-size and delivery.
Add a share image, and two small ones
There's no og:image, so a RoofZone link pasted into WhatsApp arrives
without a picture — one image set once fixes it everywhere. The street is also spelled
"Waltloo" in the header and "Watloo" on the contact page. And each page carries around
200 KB of HTML, which is heavy for a phone on a bad signal at a site.
| Ways to make contact | Today | Suggested |
|---|---|---|
| 4–6 per page + sticky button ✓ | Keep exactly as is | |
| Tap-to-call | Number shown as text | Make it a call link |
| Not published | Add an address | |
| Enquiry form | Not on the site yet | Short form on Contact |
Checked page by page on the live site, 3 September 2026.
Already built
A version you can click through
Rather than describe it, here it is. Seven pages, your own yard photo on the front, your published pricing laid out as a table, and the number tappable everywhere.
What's different
- Homepage leads with stock, lengths and price
tel:link and WhatsApp on every page- IBR pricing as a table you can scan in three seconds
- An enquiry form on the contact page
- Your eight guides given their own section
- Share image set, so pasted links carry a picture
And it's lighter
The current pages run 187–206 KB of HTML each. The rebuilt ones are 5–8 KB. On a phone at a site with one bar, that is the difference between waiting and not.
Open the rebuilt site →What I'd need from you
Mostly, pictures
This is the honest constraint, and it's an easy one to solve. The site runs on a small set of images — three good product close-ups, one photograph of the warehouse, a couple of supplier renders and the logo.
That's enough for the site that's there, and I've used the warehouse photo as the hero of the rebuild because it's the best thing in the set. There just needs to be more of it — the racks full of steel is the picture that does the selling.
One small thing worth knowing: the portrait on the contact page is currently a screenshot of Chris's business card. A single photo of him in the yard does that job far better, and it's thirty seconds of the shoot.
The useful part: the shoot and the content plan are the same job. One afternoon in Waltloo produces the photographs the site needs and roughly the first month of posts at the same time. A phone and an hour of Chris's time covers most of it.