Two posts a week
Post the yard,
not the roof.
Most roofing content advice is written for roofing contractors — before-and-after shots of finished roofs. RoofZone supplies rather than installs, so those aren't yours to post. That turns out to be an advantage: your proof is simpler and quicker to shoot.
A builder choosing a supplier is asking three things in order: do they have it in the length I need, is it the gauge they say it is, and will it be ready when they say. Every post below answers one of those.
What's in the yard this week. A slow pan down the racks, phone held vertical, fifteen to thirty seconds, naming lengths and gauges out loud.
- "IBR 0.47 in 3.6, 4.2 and 5.4 — on the floor now."
- "Corrugated 0.5, cut to size while you wait."
- No edit, no music. Shot on a phone is the point — it reads as true.
As far as I can see nobody else in Pretoria posts this, and it's the most useful thing a builder could scroll past. Four minutes to make.
Alternating week to week.
- Proof weeks — loading a bakkie or a truck. Sheets going on, strapped down, driving out. Shows "we deliver" rather than saying it.
- Answer weeks — one of the eight guides as the thirty-second version to camera. Fake Chromadek is the one I'd open with.
The writing is already done. This is reading your own work aloud, which is the easiest content there is.
Where to put it
Facebook first. There are 1,300 followers there against 2 on Instagram, across 32 posts already published — so that's where the audience already is. Instagram is worth keeping, since cross-posting costs nothing and it will build over time, but the writing should be aimed at the Facebook crowd, who are the builders and contractors already following.
The four things worth posting about
Stock
What's on the floor, in which lengths and gauges. Answers the question that decides where a builder drives.
Dispatch
Loading and delivery — showing the "WE DELIVER" line that's already on the Facebook page.
Gauge & quality
0.4 against 0.5, spotting fake Chromadek. Turns the guides into short clips and puts Chris forward as the one who knows.
Who's collecting
A regular builder picking up, with their say-so. Trust, without ever claiming a finished roof as your work.