One afternoon in Waltloo
The shot list.
What the visit needs to come away with. It covers the website and about the first month of posts together, and it's all shootable on a phone.
The racks, wide and full.
Landscape, from the end of the aisle so the length reads. This becomes the homepage image — the one that says "they've got stock" before a word is read.
The entrance from the street.
So a first-time driver recognises the gate on Zasm Street.
Chris in the yard, working.
Not posed against a wall — mid-job, sleeves up.
Sheet profiles, straight down.
IBR and corrugated, flat light, no styling. These become the product pages.
Cut-to-size, mid-cut.
A service you offer that the site doesn't currently show.
Stock pan down the racks.
Vertical, 20 seconds, naming lengths and gauges while walking. Shoot three on the day and three Mondays are banked.
A full load going on.
Sheets lifted, stacked, strapped, gate open, away. Vertical, 30 seconds.
Fake Chromadek, to camera.
Chris with two sheets in hand, showing how to tell them apart. Straight off the guide.
Cut to size, start to finish.
The measure, the cut, the sheet handed over.
One customer, twenty seconds.
Any regular builder collecting that day — what they came for, why here. Only if they're happy to; one relaxed one is worth four awkward ones.
Nothing here needs a crew. A phone, good daylight, and an hour of Chris's time. If the ten above get done in one visit, the new site has its photography and the first month of posts is banked.